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Verified Hearing acquires Sound Seekers website

Verified Hearing and Sound seekers merger

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The people who are crazy enough to think they can change the world are the ones who do. — Steve Jobs

At Verified Hearing, we embody this spirit of change. Our journey has now brought us to an exciting milestone: the acquisition of the Sound Seekers website. While we are not affiliated with Sound Seekers as a charity, our paths align in dedication to eradicating hearing health inequality in Africa, beginning with a targeted mission in Nigeria. It’s essential to note that while we hold the Sound Seekers brand in high regard, we do not have any official ties with the charity, and any inquiries regarding Sound Seekers should be directed to Deaf Kidz International who they merged with in 2020.

At Verified Hearing, we are group of private audiologists that aim to reshape the current landscape of hearing healthcare provision in developing countries by simply earning to give. We want to provide modern hearing aid solutions and phase out the dated practice of distributing second-hand hearing aids and antiquated audiological techniques. We will achieve this by donating 10% of the profits from all our hearing aid sales towards this mission. 

Alongside our partner clinic across the UK we provide ear wax removal in clinic, ear wax removal home visits, hearing aid home visits, children’s hearing testfree hearing test for adults aged 50 and over, private hearing assessments and private ear wax removal for children. Booking any of these services with us means you are in extension helping a child with hearing loss in Africa.

But why Nigeria?

Did you know that over 80% of individuals with disabling hearing loss live in low and middle-income countries? Nigeria, being the most populous country in Africa, faces a significant challenge as it lacks systems for early identification of hearing loss. This often results in children who experience hearing loss becoming non-verbal. The practice of donating second-hand hearing aids from developed nations, while well-intentioned, contributes to a cycle of hearing health inequality and proves to be an unsustainable effort.

Why we acquired Sound Seekers website

Sound Seekers was a charity that worked tirelessly to improve the lives of children with hearing loss in Africa. In 2020, they merged with Deaf Kidz International and put their website up for sale. We promptly acquired it, fulfilling the promise our founder made to the people living with hearing loss in Nigeria and Africa at large.

One might wonder why our founder did not return to Nigeria after his training. The truth is, alongside unexpected life events, including falling in love and starting a family in the UK, he understood that without an established system for audiology in Nigeria, it would be nearly impossible to provide meaningful and up-to-date professional aid.

That brings us to our plan: leveraging our online platforms, including the Sound Seekers website, we aim to secure at least 10% of the UK’s private hearing aid market share by 2025. We’ve committed to dedicating 10% of our profits from hearing aid sales to support the development of audiology services in Nigeria, establishing a newborn hearing screening pilot program, and purchasing brand new hearing aids and equipment to offer equitable hearing care services to children with disabling hearing loss in Nigeria. To contextualize, in 2022 approximately 434,975 hearing aids were sold privately in the UK. Achieving a 10% market share would mean aiding tens of thousands of individuals, and with the average hearing aid cost between £1000 – £1200, our initiative could generate over £2 million GBP for this cause. Now that’s a change we’re eager to make.

Join us in this mission. Together, we can amplify the sounds of change and bring hope to those who need it most.

Awajimijana Otana

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Awajimijana Otana

An award-winning, internationally-recognised consultant audiologist with a plethora of experience spanning two continents and various cultures, Mr Otana (Mr O) considers it a privilege to be leading the audiology team here at Verified Hearing: “Entrusting your hearing into our hands will be the best hearing health decision you have made.

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